Originally created for Medium
|These vintage prototypes by Weston Neil Andersen, presented in the images throughout this story, tell of a love for the work process which evolved into our company, Andersen Design|
|A delightfully simple and sumptuous mid century ceramic serving bowl and glazes by Weston Neil Andersen|
Andersen Design was established in 1952 during an era of innovation in home design that was not just for the elite but also for the middle classes. It was the age of plastics in which Weston and Brenda Andersen left urban environs and set up their own slip cast production on the coast of Maine with a mission to create a handcrafted product affordable to the middle classes. It was production as an art form, a humble and humanistic response to factory working conditions that moved Karl Marx to come up with a social re-ordering plot for the whole world
Weston and Brenda Andersen did not set out to remake the entire world, just to make the part of it that they touch, a better place, and that is the type of response called for now as the global world order is collapsing under an event so all encompassing that all that most of us can do is to make that part of the world within our social distance, within our human touch, a better place.
|Two early prototypes hand crafted by Weston when he was exploring ideas for a line of function forms which would launch Andersen Design, circa late forties to early fifties|
Report from the Home Front
|Original Prototype design hand crafted by Weston Neil Andersen in the early fifties.. Simple forms with elegant geometry and hand crafted glazes are the signature style of Andersen Design|
The free enterprise economy provided the conditions that made Andersen Design possible. Free enterprise, is the economic system emergent from the political ideology that founded the USA, an ideology premised on individual liberty. Free enterprise organizes the economy from the roots up, using what is called complexity theory in modern lingo.
Interesting times are a curse and a blessing.
Complexity Theory to the Rescue ?
CAS are contrasted with ordered and chaotic systems by the relationship that exists between the system and the agents which act within it. In an ordered system the level of constraint means that all agent behaviour is limited to the rules of the system. In a chaotic system the agents are unconstrained and susceptible to statistical and other analysis. In a CAS, the system and the agents co-evolve; the system lightly constrains agent behaviour, but the agents modify the system by their interaction with it. This self-organizing nature is an important characteristic of CAS; and its ability to learn to adapt, differentiate it from other self organizing systems. Wikipedia Complexity theory and organizations
Top Down or Roots Up?
Back on Location
DECREASE combined with sincerity
Brings about supreme good fortune
One may be persevering in this.
It furthers one to undertake something.
How is this to be carried out?
One may use two small bowls for the sacrifice. The IChing
A Long Held Vision for the Future Unexpectedly Finds its Moment
Andersen Design’s Economic Development Assets
- Our unusually large inventory of classic and market proven slip cast designs, is a rare and distinctive business asset. The size and depth of the line is capable of providing consistent work to a network of small independent slip casting studios suitable to be attached to the home.
- We have a brand, built on a long history of taking the path less traveled, highlighted by remaining an American made product during the eighties when most western ceramic companies were moving production to global low cost labor markets. Our brand can be developed as a distinctive web portal for American designer craftsmen.
- Today when many companies are faced with problems arising from the globalization of production and materials sourcing, Andersen Design is an American made product. Our body and glazes are of original design, made on the premises from raw materials. sourced in the USA.
Complexity economics is the application of complexity science to the problems of economics. It sees the economy not as a system in equilibrium, but as one in motion, perpetually constructing itself anew. It uses computational rather than mathematical analysis to explore how economic structure is formed and reformed, in continuous interaction with the adaptive behavior of the ‘agents’ in the economy